Claude Design is where the visual work happens. You describe what you want, and Claude builds it as a design you can edit, export or keep working on.
How do I use Claude Design for my business?
I use it for ads. My Scroll Stopper Ads skill holds my brand: the logo, the colors, the creative I like and don't like and every size I need for Instagram and Facebook (square, portrait and landscape). The skill works with Claude Design to build the ad images from ideas my other AI employees already pulled from my transcripts.
Why does brand matter here?
Without your brand rules, AI design looks like everyone else's. With them, it looks like yours. Set up your logo, colors and fonts once and reuse them.
Do I need design skills?
No. Same as everything else in Claude, it's a communication skill. If you can describe what you want to see, you can get a good first version and then tell it what to change.